MoreHarvest
+47% comprehension across 5 APAC markets
MoreHarvest is a regulated fintech platform that enables accredited investors across 4 APAC markets to invest in Japanese real estate. As the founding designer, I defined the product vision, research practice, and design system for a company with 20 years of property expertise and no existing digital product.
Role
Owned product design, research, and the design system across iOS, Android, and web.
Team
CEO, PM, CTO, engineers, localization partners
The challenge
Navigating complex regulatory requirements like KYC and AML across 5 APAC jurisdictions while delivering an experience that accredited investors could actually understand and trust .
The approach
Every design decision was treated as a testable hypothesis . Compliance was embedded into the experience, not bolted on as an afterthought.
+47%
Comprehension improvement
+61%
User confidence
83%
Task success rate
91%
User satisfaction (MVP)
+22%
Verification success
Every design decision followed a hypothesis model with a measurable outcome. Problems were first catalogued in a Problem Definition Matrix, a structured audit across stakeholder interviews, heuristic evaluation, prototype walkthroughs, and gap analysis.
Discovery and audit
0
sessions
Stakeholder interviews
0
issues
Heuristic evaluation
0
versions
Prototype walkthroughs
0
gaps
Gap analysis
Nodesignworkuntiltheproblemspacewasfullydocumented.
Testing framework
Defined metrics for clarity, confidence, and conversion. Every test produced a decision report with a pass/fail outcome.
Clarity
Comprehension and error rate.
Confidence
Trust and willingness to proceed.
Conversion
Task completion and drop-off.
Ifdesignchange,thenexpectedoutcome,measuredbyspecificmetric.
Testing rounds
Nine rounds testing progressively complex flows, from navigation to full MVP.
Navigation
Restructured navigation and added contextual onboarding to reduce drop-off.Users couldn't find basic features. Restructured navigation and added contextual onboarding to reduce drop-off.
Baseline
Validation
Investment flow
Refocused on core investment and simplified the purchase flow.Users rejected the Experience concept entirely. Refocused on core investment and simplified the purchase flow.
Baseline
Validation
Portfolio
Consolidated verification into one flow, improving completion by +22%.KYC friction caused abandonment. Consolidated verification into a single in-app flow, improving completion by +22%.
Baseline
Validation
MVP validation
Validated that earlier improvements held together in the integrated product.End-to-end testing with accredited investors across all markets. Validated that improvements from earlier rounds held together in the integrated product.
Baseline
Validation
Launch
Every flow tested, every decision traceable to evidence. Iterating on live investor data.
- Challenges1/4
Legal requirements across 5 regulated markets became design constraints. Every research session had to count with limited investor access.
- Insights2/4
Trust accumulates through proof, not intuition. The research practice was as valuable as the interface design itself.
- What wasn’t built3/4
The original vision included property tours, hotel stays, and a tiered rewards system. Testing showed zero interest, so we killed it and freed capacity for core flows.
- What’s next4/4
Iterating on live investor data. Expanding the testing framework to validate real-world performance against our benchmarks.
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