Vivawang identity
Temple ritual, redesigned as a luxury candle experience.
End-to-end design for a candle company rooted in Taiwanese temple ritual. From strategy and positioning through packaging and e-commerce design.
Role
Founding designer responsible for all design work, with marketing and social media teams executing downstream.
Team
Design director, CEO, PM, marketing team
The challenge
Temple colors, symbols, and materials carry specific spiritual meaning. Red and gold for Tiger God references wealth and the Five Elements; the Mazu palette connects to her identity as a sea goddess. Design decisions had to respect those meanings while still working as a commercial packaging system.
The approach
Golden Tiger Temple (金虎爺) and Baishatun Matsu (白沙屯媽祖) each got a distinct system. Dedicated packaging, color, and scent profile shaped by each temple's character. E-commerce brought an older, traditional Chinese-only audience into the digital space with accessibility and cultural respect as the highest priorities.
Colors and materials come directly from temple tradition. Gold and red reference joss paper and lacquered shrine surfaces. Cooler tones for Mazu reflect a different spiritual register. Every finish has a ritual origin.
Color palette
Primary
#194567
Secondary
#EBEEE8
Typography
Inner peace
Inner peace
The W mark doubles as three candles. Restrained on purpose to hold space for two very different temple collections.
Five Elements · 五行
Every color, symbol, and material in the packaging traces back to something sacred. Taiwanese temples assign five colored tigers to the Five Elements, each carrying a specific color that directly informed the packaging palette.
Wood
Green Tiger
Fire
Red Tiger
Earth
Yellow Tiger
Metal
White Tiger
Water
Black Tiger
Golden Tiger Temple collection
金虎爺 (Golden Tiger God) is a wealth deity whose name sounds like 'being wealthy' in Taiwanese. That linguistic connection drove the entire visual system. Every color, illustration, and material finish was sourced from the temple.
Coins
Temple gold
Central motif across all packaging.
Incense
Offering red
Dominant color on ritual materials.
Tiger
Tiger orange
Trifold illustration centerpiece.
Pineapple
Shrine navy
Prosperity symbol on panels.
Baishatun Mazu collection
白沙屯媽祖 (Baishatun Mazu) is a sea goddess who protects sailors. Red robes visible from the water, a pink palanquin carried by thousands of pilgrims, ocean wave carvings on every temple surface. Each element became a direct input into the packaging.
Dragon
Mazu red
Left border illustration on all panels.
Ocean waves
Sea teal
Base pattern across every panel.
Palanquin
Palanquin pink
Central panel scene with devotees.
Phoenix
Ritual gold
Right border, mirroring the dragon.
E-commerce website
Older, traditional Chinese-only audience. Navigation, type sizes, and checkout designed for accessibility first.
- Challenges1/2
Two temple systems with completely different spiritual identities sharing one brand architecture. Every material choice, from foil type to paper weight, needed sign-off from temple leadership.
- Insights2/2
Copying a visual style is easy. Copying a real relationship with a 200-year-old temple is not.
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